Search Engine Optimization - SEO Company Portland | Digital Marketing Group

Search Engine Optimization

Improve Your Online Presence

Search Engine Optimization is the practice of improving the online presence of a business and increasing its number of customers via all non-paid forms of search. This includes organic, local, and mobile searching.

SEO is improved through a variety of strategies, techniques, and the application of industry best practices. We deploy only approved methods that have been proven to have long-lasting positive effects on placement.

Strategies range from strong on-page content optimization to a healthy off-page presence with quality link building. SEO is an important piece to any online marketing plan, and with a well-rounded strategy most any website can see improved rankings.

 

 

Search Engine Optimization Presence
Superior On Page Optimization

Superior On-Page Optimization

The structure of a webpage and the content on it is a very important piece of a successful SEO recipe. DMG can help any client move up organically with our proven methods and best-in-class optimization.

Website Architecture Analysis

It is imperative that your site has the proper internal link flow. Our team will validate that it does. We will focus on pillar pages, your homepage link distribution, and link flow measurement. A great-looking site won’t benefit you if it doesn’t work correctly!

Website Architecture Analysis SEO Portland
SEO Coding Adjustments

Website Code Analysis

Our SEO team goes through your website to make sure that your pages can be found by search engines. We review and optimize your code, including all tags (Title, Alt, H1, H2, H3). We review your HTML, CSS, and JavaScript code as well as your meta descriptions and tags. Finally, we review and optimize your XML site map to make sure your site will be crawled and indexed properly.

Keyword Targeting and Content for the Biggest Impact

The DMG SEO team will research the best performing keywords in your industry and then integrate these keywords into the content on your pages. The content will be customized specifically for your site and optimized for the proper keyword density.

We will also work with your team to educate you on the secrets to developing the right content that will keep your customers coming back. Additionally, your site will be reviewed and corrected for any duplicate content, duplicate pages, or duplicate URLs.

SEO Process For Better Website Performance
Engaging  SEO Content and Pages

Engagement Items

To attract people to your site and make sure they stay for a while (make it sticky!), you will need to engage them. We’ll help with videos from YouTube, the creation of pertinent infographics, and compelling HTML calls to action.

Effective Off-Page Factors

Making sure your site is properly optimized (on-page) is critical to continued success with SEO placement. Just as important is establishing your off-page presence. Building your site’s credibility on the web, increasing your social media influence, and finally, growing your meaningful inbound links are all building blocks of being effective with your off-page factors.

Reviews and Google Authorship

We’ll create a presence for your site with Yelp, Google, and other sites to gather reviews that you can monitor and use to build your online presence. Additionally, we will properly set up your blog to maximize your place as an industry authority. Strong content can be leveraged off-site as well as on-site. With an increase in meaningful content, the number of strong inbound links will increase.

Reviews-and Google Authorship SEO Portland
Social Media Icons

Social Media

DMG can assist you with increasing social media sentiment toward your brand and/or products, your social authority, Facebook likes/shares, Twitter retweets, or Pinterest profile. All of these steps are designed to help direct traffic to your site and boost your SEO presence.

Link Building the Right Way

The DMG SEO team will review all current inbound links on your site and measure them against your biggest competitors. We will take point on eliminating spammy links, verify that relevant links are present, and build out the process to continue increasing the number of quality incoming links. Quality matters over quantity, and the DMG SEO services will make sure your site is on the right path.

Link Building SEO
Digital Target Marketing SEO SEM News

Blog

Why Pillar Pages Are So Important To Your SEO

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SEO-ing Old Domain Names Can Hurt Your Results

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How Do You Know If Your SEO Campaign Succeeds?

John Wanamaker is considered to be one of the early successful American marketers. His famous quote still holds true today: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” The way we market and advertise has changed over the...

On-Page SEO Factors Your Site Should Have

If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques.  Off-page techniques are important to help build credibility and transparency online....

Are SEO, SEM, and PPC The Same Thing?

Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...