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Developing an Influencer Marketing Strategy

If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...

Creating a Strategy To Improve Your Social Media Engagement

Social media may seem like it’s been around forever, but it’s still a relatively new technology.  Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...

Social Media Optimization Strategies You Should Try Now

If you’re trying to market your product or service online, you can’t ignore the statistics.  In 2019, 90.4 percent of millennials, 77.5 percent of Gen X, and 48.2 percent of baby boomers were active on social media.  54 percent of social browsers use social media to...