When it’s time to design a new website, or revamp the one you’ve been using for years, one of the most common questions is: what are the must-have web pages to make my website stand out? It’s an important question. You need to have viable content to ensure visitors...
Your website is a sales tool to help you move closer to the sale. If you design an effective FAQ page, it can help you with that process. Websites as a whole are designed to give people what they want, without having to reach out and wait for answers or solutions....
Are You Still Using These On-Page Optimization Techniques? On-page optimization - what is it? Did you find yourself scratching your head, wondering how it impacts your business? While most marketers have a general understanding of SEO, on-page optimization may seem a...
Remember a time when websites were nothing more than an online brochure? When they had just a few pages to introduce a potential customer to products and services, with the expectation of a phone call or an email to continue the process? Oh, how times have changed....
SEO - search engine optimization - is an important part of any business’s marketing strategy. When a visitor heads into Google and types in a keyword or phrase, being listed in the rankings is a great way to find potential clients or customers. Think about...
Websites are one of the most strategic marketing tools you can build for finding and connecting with prospects and customers. Yet very few businesses get it right. For example, did you know: The top 2 online activities are search and email 93 percent of...
When people are in the market for something new, they search online. And in most cases, they head to Google to perform their search. Google matters in the online marketing world. Make Google happy, and you’ll rank well. Of course, a lot goes into making Google happy....
When you sit down at your computer and pull up a browser to perform a search, what browser do you use? For more than 57 percent of the population, the answer is Chrome. The next closest browser is far behind with Safari pulling in at just over 14 percent. That means...
Where does your marketing strategy begin online? If you said with your website, you’re correct. In today’s world, your website is as crucial as your business card or your telephone number. Try operating without a strong web presence; your competition will quickly pull...
Too often, business owners think of their websites as nothing more than an online brochure. Nothing could be further from the truth. Instead, a website is built of individual landing pages that work to convert a reader to take action. It may be to click and move to...