How do your prospects and customers reach out to you? I’m willing to bet it’s through a variety of marketing channels. In today’s work, we reach out to our target audiences in many ways: Television ads Radio ads Flyers Postcards Websites Blogs Facebook profile Twitter...
Google makes small changes to its algorithms several hundred times per year. Occasionally, Google rolls out a “major” update (think Google Panda or Google Penguin) that affects search results in significant ways. As a business owner, you have a million things on your...
What are the hottest gifts this holiday season? If you said technology, you’d be correct. Amazon has Echo. Google has Home. You can talk to Siri or Alexa. And they all have one thing in common: we’re converting the way we get our information. Once upon a time, we had...
Content marketing is one of those trendy buzzwords floating around the marketing world right now. No matter what magazine you pick up or newsletter you’re subscribed to, content marketing is the “in” way of gaining new customers. So you hire someone to do it for you....
How would you define your market? What are the demographics? No business - no matter how big or small - can be all things to all people. The more narrowly you define your market, the more effective you can be with your message. This process is known as niche...
If you are actively using the Internet to try and bring in sales, there’s one metric you are probably more focused on than anything else: leads. But even with lead generation, there are different characteristics of bringing in a lead. First and foremost, there is the...