DSPs and Programmatic Advertising Explained Here | John Ferraro | Sr. Dir. Business Dev., TTD
Episode 15
Episode Description
If you’re considering a marketing plan and want to know how you can effectively utilize DSPs, SSPs, or ad exchanges to build out a better marketing campaign, John Ferraro, from The Trade Desk, is here to help. He breaks it all down into bite-sized pieces, explaining the hows and whys of the way pieces fit together to help you better advertise your business or product across multiple channels/platforms, including mobile, digital, connected TV, audio, and more in a cost-effective and efficient manner.
John Ferraro | Sr. Dir. Business Dev., TTD
https://www.linkedin.com/in/johnferraro
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