Navigate the Chaotic Changes of College Athletes Profiting From Name, Image & Likeness
Episode 12 | Part 2 of 5
Allison Talamantez and Heather Riccobono share their marketing/influencer experience to assist students, parents, coaches, schools, brands, and companies as they face the new challenges of the recent NCAA compensation ruling. In this episode, the second of five, they discuss the many financial concerns student athletes and parents are now facing, including rate sheets, fee structures, product endorsement, promotional events, exclusivity, negotiation, and licensing. More updates, tips, and advice coming in the next episode.
Episode 11: With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing Game | Part 1 of 5
With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing GameEpisode 11 | Part 1 of 5Episode DescriptionAllison Talamantez and Heather Riccobono—with a combined 24 years in the marketing/influencer space—discuss the challenges students,...
Episode 10: Evolution Is Necessary to Stay Competitive | Bob Nippert, Owner, US Metal Works, Timberline Meat
Evolution Is Necessary to Stay Competitive | Bob Nippert, Owner, US Metal Works, Timberline MeatEpisode 10Episode DescriptionBob has been able to maintain his salt-of-the-earth core company values, including integrity, teamwork, communication, and quality while...
Episode 9: Enrich Consumer Experiences with Marketing Automation | David Eldred, Chief Exp Officer, Solarity CU
Enrich Consumer Experiences with Marketing Automation | David Eldred, Chief Exp Officer, Solarity CUEpisode 9Episode DescriptionDavid walks you through the ins and outs of marketing automation and why it’s a useful tool to add to your marketing toolbox. He explains...
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