Navigate the Chaotic Changes of College Athletes Profiting From Name, Image & Likeness
Episode 12 | Part 2 of 5
Allison Talamantez and Heather Riccobono share their marketing/influencer experience to assist students, parents, coaches, schools, brands, and companies as they face the new challenges of the recent NCAA compensation ruling. In this episode, the second of five, they discuss the many financial concerns student athletes and parents are now facing, including rate sheets, fee structures, product endorsement, promotional events, exclusivity, negotiation, and licensing. More updates, tips, and advice coming in the next episode.
Episode 15: DSPs and Programmatic Advertising Explained Here | John Ferraro | Sr. Dir. Business Dev., TTD
DSPs and Programmatic Advertising Explained Here | John Ferraro | Sr. Dir. Business Dev., TTDEpisode 15Episode DescriptionIf you’re considering a marketing plan and want to know how you can effectively utilize DSPs, SSPs, or ad exchanges to build out a better...
Helping Little Guys Become Big-Name Brands | John Furgurson | Owner, BN BrandingEpisode 14Episode DescriptionJohn takes a right-brain/left-brain approach to turning your brand story into your successful brand strategy. Starting with insight first, then execution....
Episode 13: Innovator, Leader, Marketer, and More | Ric Militi | CEO & Executive Creative Director, InnoVision
Innovator, Leader, Marketer, and More | Ric Militi | CEO & Executive Creative Director, InnoVisionEpisode 13Episode DescriptionRic has more than 30 years as a cutting-edge marketer and has been part of the team(s) that have developed successful marketing...