With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing Game
Episode 11 | Part 1 of 5
Allison Talamantez and Heather Riccobono—with a combined 24 years in the marketing/influencer space—discuss the challenges students, parents, coaches, schools, brands, and companies are facing with the new NCAA compensation ruling. In this episode, the first of five, they walk us through the nuts and bolts of social marketing; how to say no to brands, agencies, and press when the fit isn’t right; the importance of written agreements; and FTC requirements. Watch for more updates, tips, and advice in the next episode.
Episode 15: DSPs and Programmatic Advertising Explained Here | John Ferraro | Sr. Dir. Business Dev., TTD
DSPs and Programmatic Advertising Explained Here | John Ferraro | Sr. Dir. Business Dev., TTDEpisode 15Episode DescriptionIf you’re considering a marketing plan and want to know how you can effectively utilize DSPs, SSPs, or ad exchanges to build out a better...
Helping Little Guys Become Big-Name Brands | John Furgurson | Owner, BN BrandingEpisode 14Episode DescriptionJohn takes a right-brain/left-brain approach to turning your brand story into your successful brand strategy. Starting with insight first, then execution....
Episode 13: Innovator, Leader, Marketer, and More | Ric Militi | CEO & Executive Creative Director, InnoVision
Innovator, Leader, Marketer, and More | Ric Militi | CEO & Executive Creative Director, InnoVisionEpisode 13Episode DescriptionRic has more than 30 years as a cutting-edge marketer and has been part of the team(s) that have developed successful marketing...