With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing Game
Episode 11 | Part 1 of 5
Allison Talamantez and Heather Riccobono—with a combined 24 years in the marketing/influencer space—discuss the challenges students, parents, coaches, schools, brands, and companies are facing with the new NCAA compensation ruling. In this episode, the first of five, they walk us through the nuts and bolts of social marketing; how to say no to brands, agencies, and press when the fit isn’t right; the importance of written agreements; and FTC requirements. Watch for more updates, tips, and advice in the next episode.
Episode 12: Navigate the Chaotic Changes of College Athletes Profiting From Name, Image & Likeness | Part 2 of 5
Navigate the Chaotic Changes of College Athletes Profiting From Name, Image & LikenessEpisode 12 | Part 2 of 5Episode DescriptionAllison Talamantez and Heather Riccobono share their marketing/influencer experience to assist students, parents, coaches, schools,...
Episode 10: Evolution Is Necessary to Stay Competitive | Bob Nippert, Owner, US Metal Works, Timberline Meat
Evolution Is Necessary to Stay Competitive | Bob Nippert, Owner, US Metal Works, Timberline MeatEpisode 10Episode DescriptionBob has been able to maintain his salt-of-the-earth core company values, including integrity, teamwork, communication, and quality while...
Episode 9: Enrich Consumer Experiences with Marketing Automation | David Eldred, Chief Exp Officer, Solarity CU
Enrich Consumer Experiences with Marketing Automation | David Eldred, Chief Exp Officer, Solarity CUEpisode 9Episode DescriptionDavid walks you through the ins and outs of marketing automation and why it’s a useful tool to add to your marketing toolbox. He explains...
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