With the NCAA’s New Compensation Rules, College Athletes Must Up Their Marketing Game

Episode 11 | Part 1 of 5

Episode Description

Allison Talamantez and Heather Riccobono—with a combined 24 years in the marketing/influencer space—discuss the challenges students, parents, coaches, schools, brands, and companies are facing with the new NCAA compensation ruling. In this episode, the first of five, they walk us through the nuts and bolts of social marketing; how to say no to brands, agencies, and press when the fit isn’t right; the importance of written agreements; and FTC requirements. Watch for more updates, tips, and advice in the next episode.

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